Privacy & Cookie Policy

1. Introduction

Cervos Medical LLC ("Cervos", "we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy & Cookie Policy ("Policy") explains how we collect, use, disclose, and safeguard your information when you visit our website at cervos.com, including all related pages, subdomains, and associated services (collectively, the "Site").

Please read this Policy carefully. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all provisions of this Privacy & Cookie Policy. If you do not agree with our policies and practices, please do not use our Site.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on our Site includes:

Personal Information

• Name, email address, phone number, postal address
• Professional information such as job title, facility/organization name, medical specialty
• Any other information you voluntarily provide through contact forms, inquiries, or communications

Usage Data

• Pages visited, time spent on pages, links clicked
• IP address, browser type and version, operating system
• Device information (type, model, unique identifiers)
• Referral source and search terms used to reach the Site

Device Information

• Hardware model and settings information
• Mobile network information
• Device identifiers and advertising identifiers

3. How We Use Your Information

We use the information we collect in the following ways:

• Respond to your inquiries, questions, and requests for information
• Provide product information, specifications, and clinical data
• Process and fulfill requests for product samples, demonstrations, or literature
• Send newsletters, updates, and marketing communications (with your consent)
• Improve, optimize, and personalize your experience on our Site
• Conduct analytics and understand how visitors use our Site
• Detect, prevent, and address fraud, abuse, and security incidents
• Comply with legal obligations, regulations, and law enforcement requests

4. Cookies & Tracking Technologies

We use cookies and similar technologies on cervos.com. A cookie is a small file containing an identifier that a web server sends to your browser and that is stored by the browser. Except for strictly necessary technologies, analytics and advertising cookies do not load until you accept them through our consent banner. We manage this using Google Consent Mode v2, and we honor the Global Privacy Control (GPC) browser signal (see “Your Privacy Choices” below). Before you accept, Google’s tags run in a restricted, cookieless mode and may send Google anonymous, aggregated measurement signals (no cookies, no identifiers) used only for statistical modeling; cookies and identifiable data are set only after you accept.

The specific technologies we use:

• Google Analytics 4 (Google LLC; measurement ID G-3ZKQJF3KD2) — Analytics. Helps us understand how visitors use the Site. Collects pseudonymous usage data such as pages viewed, time on page, referring page, device and browser type, and approximate (IP-derived) location. Loads on every page but runs in cookieless mode until you consent; the _ga / _ga_* cookies and identifiable analytics are collected only after you accept.
• Google Ads & Google Tags (Google LLC; AW-17995707680, GT-WBZKMP6, GT-5NXSVGXQ) — Advertising / conversion measurement / remarketing. Used to measure ad performance and show relevant Cervos ads on other sites. Loads in cookieless mode until you consent; _gcl_* and related cookies, and any data sharing with Google for ad measurement or remarketing, occur only after you accept.
• LinkedIn Insight Tag (LinkedIn Corporation, a Microsoft company; partner ID 9273754) — Advertising / conversion measurement / remarketing. Loads snap.licdn.com/li.lms-analytics/insight.min.js and may set LinkedIn cookies (e.g., li_*, bcookie, UserMatchHistory) to measure LinkedIn ad performance and enable remarketing. Loads only after you consent.
• Cloudflare Turnstile (Cloudflare, Inc.) — Strictly necessary. Protects our forms (contact, newsletter, chat lead) from bots and spam. May set a temporary security token. Because it is strictly necessary for security, it is not gated by the consent banner.
• Cervos AI Chat Assistant (first-party) — Functional. Uses your browser’s sessionStorage (not a cookie) to keep your conversation during your visit. How chat transcripts are stored and retained is described in the “AI Chat Assistant” section below.

Tags deployed through our Google Tag and Google Ads containers are governed by Google’s privacy practices. See Google’s Privacy Policy and Cloudflare’s Privacy Policy.

Your Privacy Choices (California residents — CCPA/CPRA)

California residents have the right to opt out of the “sale” or “sharing” of personal information. Cervos does not sell your personal information for money. However, our use of advertising cookies (Google Ads) for cross-context behavioral advertising may be considered “sharing” under the CPRA. You can opt out at any time by:

• Selecting Reject on our cookie banner, or using the “Do Not Sell or Share My Personal Information” link in the site footer (which reopens your cookie choices); and/or
• Enabling the Global Privacy Control (GPC) in your browser or extension. We treat a GPC signal as a valid request to opt out of sharing for California visitors who have not made an explicit choice.

California residents also have the right to know/access, delete, and correct personal information, and the right not to be discriminated against for exercising these rights. To exercise these rights, contact us using the “Contact Us” section below.

Managing cookies in your browser: Most browsers let you refuse or delete cookies through their settings. Disabling cookies may affect some Site features. For more information, visit www.allaboutcookies.org.

5. Information Sharing

We do not sell your personal information for money. We may “share” personal information for cross-context behavioral advertising (via advertising cookies) only when you consent, and you can opt out at any time — see “Your Privacy Choices” under Cookies & Tracking Technologies. We may also share your information in the circumstances below:

• Service Providers: We may share information with third-party vendors, contractors, and service providers who perform services on our behalf (e.g., email delivery, hosting, analytics, customer support).
• Legal Requirements: We may disclose information when required by law or when we believe in good faith that disclosure is necessary to comply with legal obligations, court orders, or government requests.
• Business Transfers: If Cervos is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction.
• Aggregate Information: We may share aggregate, de-identified information that cannot reasonably be used to identify you.

6. Data Security

Cervos implements appropriate technical, administrative, and organizational security measures designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure socket layer (SSL) technology, firewalls, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. You acknowledge that you provide information at your own risk.

7. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correct: You may request correction of inaccurate or incomplete personal information.
• Right to Delete: You may request deletion of your personal information, subject to legal obligations.
• Right to Opt-Out: You may opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or contacting us directly.
• Right to Restrict Processing: You may request that we limit how we use your personal information.
• Right to Opt Out of Sale/Sharing (California): You may opt out of the “sharing” of your personal information for cross-context behavioral advertising at any time — see “Your Privacy Choices” under Cookies & Tracking Technologies, or use the “Do Not Sell or Share My Personal Information” link in the footer.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

8. Third-Party Links

Our Site may contain links to third-party websites, applications, and resources that are not operated by Cervos Medical. This Policy applies only to information collected on our Site. We are not responsible for the privacy practices, content, or security of third-party websites or services. We encourage you to review the privacy policies of any third-party services before providing your personal information.

9. Children's Privacy

Our Site is not directed to, and we do not knowingly collect personal information from, children under the age of 13. If we become aware that a child under 13 has provided us with personal information, we will delete such information and terminate the child's account. Parents or guardians who believe their child has provided personal information to us should contact us immediately using the information provided below.

10. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated Policy on our Site and updating the "Last updated" date at the top of this Policy. Your continued use of the Site following such notification constitutes your acceptance of the updated Policy.

11. AI Chat Assistant

Our Site offers an automated AI chat assistant. It provides general product information only and does not provide medical advice. Please do not enter personal health information or other sensitive personal data into the chat.

What we record

• The messages you send and the assistant's responses
• The page you started the conversation from, and the date and time
• Basic technical information, such as your browser type

We use this information to operate and improve the assistant, respond to inquiries, and maintain quality and security. If you choose to submit your contact details through the assistant, we use them to follow up with you as described in the "Information We Collect" and "Contact Us" sections of this Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy & Cookie Policy or our privacy practices, please contact us at:

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable laws.